This year, beginning June 5th, Greenpeace, a global environment activist group, will try to generate environment awareness and enforce the importance of environment protection in our surroundings for next fifteen days.
We will be shown how to plant more trees, take care of plants and maintain cleanliness in our surroundings.
As a part of the campaign, there will be events like tree plantation drives and sapling distributions in Juhu and in all surrounding areas.
The multiplexes will also screen films on topics such as ozone depletion, rain water harvesting and green house effect.
PVR has tied up with National Geographic for screening of these non-commercial films and all the school will be invited to participate in these events.
Deepa Menon, who heads the corporate social responsibility department at PVR, feels that working towards a greener world is every body’s responsibility and dedicating a single day to environment conservation is not enough. “These efforts should be sustainable in the long term and should be adopted as daily practices,” she says, adding that her company tries to improve the quality of life in the areas where it operates. “We are working together with NGOs, government bodies and the community for better social conditions.”
Source:
http://www.dnaindia.com/report.asp?newsid=1101016
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